Meet The Urban Group
Real Estate Agents
My name is Avi Urban, and I have successfully represented home sellers, buyers and investors, in Silicon Valley and the mid-Peninsula since 2005 – through boom times and down times. I arrived in Silicon Valley in 1985 and worked in high tech as an engineer and entrepreneur (to view my previous life professional profile, please click LinkedIn). During that time, I found success buying and selling my own homes and a few investment properties. Before long I realized that my love of real estate was more than a hobby. Today real estate is my full-time profession and career.
Bringing High-Tech Skills and Solid Values to Real Estate
All my real estate clients benefit from the very same skills that contributed to my success in high tech – I’m energetic, creative and capable of complex analysis and execution. I can identify market opportunities and define and execute successful strategies. Add to these my love for home repair and remodeling and what you have is a realtor who is uniquely well qualified to bring his clients success in today’s real estate market.
Helping Sellers, Buyers, and Investors achieve their goals
Whether you’re considering selling your current home and want to maximize your net proceedings, just curious what is your house current fair market value, interested in buying your first home, upgrading your home or interested in investing in residential real estate, I am committed to providing you with the highest quality turnkey service and the best possible outcomes. The unbridled passion I have for real estate has led me to develop a series of free real estate seminars and webinars that focus on home buying and selling, and real estate investing.
Making a Mark
Since becoming a realtor in 2005, I have helped hundreds of clients acquire and sell properties in many Silicon Valley neighborhoods. In addition, I have also helped clients establish residential real estate investment portfolios in the Sacramento, Las Vegas, Phoenix, Nashville, Knoxville, Albuquerque and Atlanta metropolitan areas. I am a member of the Silicon Valley Association of Realtors (SILVAR), the California Association of Realtors (CAR) and the National Association of Realtors (NAR). I am affiliated with Compass in Palo Alto.
I look forward to being of service to you. Contact me today for a free consultation.
Nati has been an active real estate investor since 2011 and a licensed Realtor since 2014. He has personally and professionally been involved in real estate transactions across the country, helping The Urban Group’s clients establish and manage their real estate investment portfolios. Coming from high-tech himself, Nati understands fellow techies’ backgrounds and need for diversification in both their professional life and their investments. As such, his goal is to provide a full turnkey service and “Hands-Off” investment for clients who are busy tech executives in the Bay Area.
Nati is a Silicon Valley homeowner. When not reading real estate inspection reports or looking for the next investment opportunity, he likes to spend time with his family and in his backyard garden, growing vegetables and raising butterflies.
Assaf Urban is a first generation American-Israeli and a second generation real estate agent. Growing up in Silicon Valley, Assaf is knowledgeable on the local market and economy.
Since joining The Urban Group in 2016, Assaf has been working side by side with Avi Urban, absorbing his wisdom and expertise, as well as his ethical and fiduciary qualities required to become a successful real estate professional. With over 40 completed transactions as a licensee, Assaf has been able to learn and gain years of experience quickly.
Before working with the Urban Group, Assaf lived in China for four years, working for multinational companies such as Cushman & Wakefield and SF Express.
Assaf graduated from the University of California, Santa Barbara with a degree in Business Economics and Chinese. While at UCSB, Assaf was awarded a scholarship from the Taiwanese education bureau to study in Taiwan.
Outside of real estate, Assaf’s other passions include sports, BBQs, and cryptocurrencies.
Ella has been living and working in Silicon Valley for over 10 years. She started her real estate career working as a relocation specialist, helping newcomers plan and navigate their move. Assisting dozens of families settle into their new home and communities, she came to understand the challenges facing those moving to Silicon Valley, the emotions involved in finding the right home, and the pleasure in becoming a part of the local community.
Ella loves working with first time home buyers, helping them make some of the most important life-changing decisions they will face. Her approach is to focus on making the process as clear and simple as possible while keeping in mind that purchasing a new home is much more than just buying a house. She has extensive knowledge of the community and services all new homeowners rely on and is always available to assist her clients no matter what the need is.
As a homeowner in Silicon Valley herself, and a real estate investor across multiple locations across the country, Ella brings passion and intimate knowledge of Silicon Valley and real estate investing to her clients. Outside of work, Ella is also a cake artist, and she and her husband are raising three children who attend the local public schools.
With an undergraduate degree in engineering and an MBA, as well as background in hi-tech and the energy industries, Nitzan brings a wealth of experiences as the operations and project manager for the Urban Group. From managing the development of mobile devices, to overseeing a large company’s relocation, Nitzan is a great resource for our agents and clients alike, managing tools, processes and home renovation. In addition to owning her home in the Bay Area, Nitzan is also a real estate investor, both locally and in other parts of the US. Her understanding of home ownership and real estate investment helps her understand our clients’ needs and challenges, which in turn contributes to her ability to relate and assist in all they need.
Since 2005, Yael has been leading the Urban Group’s marketing initiatives, including websites, brochures, seminars, and listing collateral.
Before joining the Urban Group, Yael was a graphic designer for many prominent Silicon Valley firms such as NetManage, Cisco, and Hyperion. She specialized in graphic user interface, website design and PPP for marketing.
Managing The Urban Group’s Marketing team, Yael is committed to making sure the team is working for YOU; your Success is our Goal!
Our marketing team is professionally and enthusiastically committed to serving our clients with supreme excellence.
As a client of the Urban Group, you will benefit from our unmatchable experience and knowledge. You can expect:
- Monthly Market Trends Report updated every month (to get it directly to your mailbox register here)
- Educational seminars and blog articles about the real estate market and the economy
- For all our sellers, we provide the following services:
- Multiple high-quality, professional photos of your home.
- Virtual tour and photo shoot scheduled when your property is ready (de-cluttered, remodeled cleaned, and staged). Virtual tour are posted online. You will have a unique web address such as YOUR Address.com (Your unique Web address would be on all marketing materials)
- Online Syndication to all major real estate internet portals like Zillow, YouTube.com, Craigslist etc.
- Custom, full-color property brochures designed & professionally printed
- Email marketing campaign to thousands of REALTORS and personal contacts.
- Submit property details, showing instructions, photos, and tour information, to the Multiple Listing Service (MLS), to receive maximum exposure to all REALTORS in Silicon Valley and all potential buyers.